Where Product Marketing ICs stop feeling stuck and start feeling supported.

If you’re overwhelmed, under-supported, and tired of guessing, we’re your people. This is where Product Marketing ICs finally get the support they need to grow.

Less pressure * More progress

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Less pressure * More progress *

Feel like no one gets what you do? We do.

You’re a Product Marketing Individual Contributor (IC).

Your product team thinks you just “make decks.”
Your sales team wants enablement but forgets you exist.
Your manager tells you you’re doing great but couldn’t explain your role if their bonus depended on it.

You feel like you're holding everything together, but no one even knows what “everything” is.

You’re asked to “own GTM,” but not included in the strategy.
You’re told to “act like a leader,” but not given the context, power, or support to do it.

And when you try to find help?
You’re hit with surface-level articles, frameworks that don’t apply, and “thought leadership” from people who’ve never done your job.

If you feel like no one understands what it's actually like to be a product marketing IC... You're right. Most people don't.

But we do.

This is where it gets real.

Inside this community, you’ll go from stuck and second-guessing to clear, confident, and supported in your role as a PMM IC.

Here, you’ll get:

  • Real conversations about real problems, no BS, no posturing

  • A safe space to ask the questions you can’t post on LinkedIn

  • Honest perspectives, not job-title power plays

  • Online AND IRL meetups that actually feel like you belong

  • Supportive vibes only: No dumb questions, no power trips, just learning and laughing with your people

You’re not the only one who's felt like they're making it up as they go.

But this time? You don’t have to do it alone.

Talks that don’t waste your time.

You don’t need another webinar. You need answers.

We bring in the product marketers who’ve actually been in the trenches, the ones who’ve made the mistakes, launched the wrong messaging, dealt with the politics, and still came out stronger.

You’ll hear from Product Marketing ICs, and battle-tested experts who aren’t here to perform, they’re here to tell the truth.

What You’ll Get:

  • Real stories from real experts, not sanitised success narratives

  • Tactical takeaways you can use this week, not “someday” advice

  • Space to ask your questions live, even the ones you’re scared to ask

  • Insights you won’t find on podcasts, Medium posts, or your company’s Notion

No gatekeeping. No sanitised stories. Just real insight from people who’ve lived it.

Meet PMMs from top companies worldwide and attend IRL local events to make friends and build your network.

From winging it to owning it

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From winging it to owning it *

How Rice went from overlooked to unmissable

Rice used to feel like she was just faking it.

  • She was good at her job, but constantly second-guessing herself.

  • She had ideas, but didn’t know how to push them through.

  • She felt like the only one who cared about getting it right but no one seemed to notice.

After joining the community and working closely with me, Rice rewrote that story.

✔️ She started speaking up.
✔️ She built trust.
✔️ She became the PMM everyone turned to not just for deliverables, but for direction.

Now? She doesn’t just feel like she belongs.
She knows she does.

Watch the full conversation here (12min).

Want to be next?

Real connections, in real life. We’re your people.

Some of the best conversations happen off Slack and away from screens.

Our global ambassadors host intimate meetups and dinners around the world, bringing PMMs together to laugh, learn, vent, and vibe with people who actually get it.

Whether it's a deep chat over dinner, or at a meetup with a panel discussion, these moments are where friendships form, careers shift, and confidence builds.

Because sometimes, you don’t just need support, you need a table full of PMMs who see you.

Choose your plan

SELF PACED MEMBERSHIP


✔️ Annual membership.

✔️ Monthly workshops with guest experts and industry leading PMMs.

✔️ Monthly Masterclass with me.

✔️ 24/7 course access.

✔️ Resources access.

✔️ Networking opportunities.

✔️ Exclusive meet-ups and events.

✔️ Async direct support from me.

✔️ Private community access.

Popular

GROUP COACHING MEMBERSHIP

✔️ For group coaching plus community access

✔️ Monthly workshops with industry leading PMMs.

✔️ Monthly Masterclass with me.

✔️ 24/7 course access.

✔️ Resources access.

✔️ Networking opportunities.

✔️ Exclusive meet-ups and events.

✔️ Async direct support from me.

✔️ Private community access.

1:1 COACHING MEMBERSHIP

✔️ For 1:1 coaching plus community access

✔️ Monthly workshops with industry leading PMMs.

✔️ Monthly Masterclass with me.

✔️ 24/7 course access.

✔️ Resources access.

✔️ Networking opportunities.

✔️ Exclusive meet-ups and events.

✔️ Async direct support from me.

✔️ Private community access.

 FAQs

  • PMA is great for high-level theory, templates, and staying on top of industry trends. It’s huge, it’s corporate, and for many PMMs, it’s a solid resource. In fact, lots of our members are part of both.

    But here? This is something different.

    productmarketers.com is intentionally small and intimate. You won’t get lost in a sea of thousands.

    This isn’t a corporate-feeling forum. It’s a safe, genuine space where honest, sometimes tough conversations actually happen, especially for ICs trying to do more with less.

    Here, people open up about what’s really going on.
    You can ask the “dumb” questions (which aren’t dumb).
    You can admit what you don’t know, share what’s not working, and grow with others who get it.

    It’s not about volume. It’s about depth.
    Not just “what’s the framework,” but “why isn’t this landing?”
    Not just “here’s a template,” but “here’s what happened when I tried it.”

    That’s the difference. PMA is for theory. productmarketers.com is for real connection, real growth, and real-talk that changes how you show up at work.

  • Many members use their L&D budget to cover the cost. I’ve created a pre-approval request template you can use.

  • It’s for product marketers who are serious about leveling up regardless of title.

    Whether you’re early in your career and aiming for your first senior role, or already senior and focused on sharpening your strategic edge, this community meets you where you are.

    Inside, you’ll find PMMs with 1 year of experience and PMMs with 15+. What they all have in common?
    They’re individual contributors who care deeply about their craft and they want to get better at it.

    You don’t need a specific title to become exceptional.
    You just need the right support system to grow.

  • Not even close. This isn’t a noisy chatroom with endless threads and shallow takes.

    It’s a genuine, thoughtful space built to help you grow, ask the hard questions, and connect with PMMs who actually care.

    Inside, you’ll get access to expert sessions, honest conversations, and in-person meetups and events that bring the online energy into the real world.

    This isn’t about keeping up with noise. It’s about finally having a place that helps you become the product marketer you know you can be, with people who’ve got your back, online and off.

  • Yes! You can manage your membership and cancel anytime.

    I’d just love to understand why so I can improve the community.

    Providing the best experience for PMMs is what I care about, so your feedback matters.

  • Just reach out to hattie@productmarketers.com

    I’d love to help!

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