Privacy Policy

Last updated: 9.30.25

ProductMarketers.com (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and share your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

1. Information We Collect

We may collect and process the following types of personal data:

  • Contact details (name, email address, phone number, postal address).

  • Account information (if you sign up for services, newsletters, or events).

  • Transaction information (if you purchase products or services).

  • Technical data such as:

    • IP address

    • Browser type and version

    • Device identifiers

    • Time zone settings

    • Pages visited and actions taken on our site

  • Tracking & Analytics Data from:

    • Meta Pixel (Facebook/Instagram)

    • LinkedIn Insight Tag

    • Microsoft Clarity (session replays, heatmaps, user interactions)

  • Cookies & similar technologies to improve site functionality and marketing.

2. How We Use Your Information

We use personal data for the following purposes:

  • To provide and improve our services.

  • To process orders and payments.

  • To respond to enquiries or support requests.

  • To personalise your experience and content.

  • For marketing and advertising, including retargeting via Meta, LinkedIn, and Microsoft platforms.

  • For analytics and site performance monitoring.

  • To comply with legal obligations.

3. Lawful Bases for Processing

We rely on the following lawful bases to process your data:

  • Consent – for email marketing, cookies, and retargeting pixels.

  • Contract – when processing transactions or providing services you requested.

  • Legitimate interests – for analytics, site functionality, and improving services (balanced against your rights).

  • Legal obligation – where processing is required by law.

4. Sharing Your Information

We do not sell your data. We may share it with:

  • Trusted third-party service providers (hosting, payment processors, analytics platforms, CRM).

  • Advertising platforms (Meta, LinkedIn, Microsoft Clarity) where cookies/pixels are installed.

  • Legal authorities if required by law.

5. International Transfers

Some service providers (e.g., Meta, LinkedIn, Microsoft) may process data outside the UK/EEA. Where this happens, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your personal data.

6. Data Retention

We keep your personal data only for as long as necessary:

  • Customer and account records: up to 6 years (for tax/legal purposes).

  • Marketing data: until you withdraw consent or unsubscribe.

  • Analytics and cookies: per the cookie policy below.

7. Your Rights

Under the UK GDPR, you have the following rights:

  • Access to the personal data we hold about you.

  • Correction of inaccurate or incomplete data.

  • Erasure (“right to be forgotten”).

  • Restriction of processing.

  • Data portability.

  • Objection to certain processing, including marketing.

  • Withdrawal of consent (where processing is based on consent).

You can exercise these rights at any time by contacting us at [Insert Contact Email].

8. Cookies & Tracking

We use cookies, pixels, and tracking technologies to improve our site and advertising. These may track:

  • Pages you visit

  • Links you click

  • Time spent on site

  • Interactions with content

Tools in use:

  • Meta Pixel (for advertising and retargeting on Facebook/Instagram)

  • LinkedIn Insight Tag (for advertising and analytics on LinkedIn)

  • Microsoft Clarity (for heatmaps and session replay analytics)

You can manage cookie preferences through your browser or by adjusting our cookie consent banner when visiting the site.

9. Security

We use appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure.

10. Contact Us

If you have any questions about this Privacy Policy or your data rights, please contact us:

ProductMarketers.com
Product Marketers Limited. Registered in England & Wales (No. 15962162). Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Email: info@productmarketers.com