The Profitable
PMM Challenge
You are about to discover the solution to the single biggest mistake Product Marketing Managers make in their career…
HINT: You don’t need another certification
Presented by Hattie the PMM
🗓️ Date: August 25 - 29, 2025
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Here’s what you’re going to learn on each of the 5 days:
Day 1: Unlock Your Stakeholders
Map the power players who influence your growth. Learn how to shift from “support” to “strategic,” and start being seen as mission-critical to the business.
Day 2: Your Personalised Respect Building System
No more overexplaining or hoping people “get it.” You’ll build your Strategic Visibility System™ that earns trust and respect, even when you’re not in the room.
Day 3: Personal Branding Growth Secrets
Learn how to grow your visibility in a way that actually aligns with who you are. We’ll cover authentic, no-cringe ways to build your brand inside and outside the org.
Day 4: The Profitable PMM Framework™
Learn how to speak like a CMO and make decisions like a business leader. This is how you go from “great team player” to “next in line for senior leadership.”
Day 5: From Nice to Necessary
Ditch the burnout badge. You’ll learn how to lead without overgiving, say no without guilt, and execute like a calm, confident pro, not a people-pleasing perfectionist.
Meet your host
Hattie the PMM
Hattie the PMM is a Product Marketing Coach, previously a PMM, CMO and CEO, over 11+ years in tech, and has since helped ambitious PMMs all over the world.
She has coached Product Marketing Managers from all seniorities, all industries, and all org sizes.
Hattie is also one of the biggest product marketing voices and influencers in the world. With over 45k+ followers across channels, and is one of the rare influencers who has created income streams across all forms: consultancy, coaching, events, brand partnerships and more.
She is the best coach to teach on how to become a Profitable PMM in and outside your organisation, because she did it!
Hattie has coached PMMs from companies like:
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Don’t let your hard work go unrewarded any longer
Imagine after just 5 days you gain the recognition you deserve, have a clear plan of how to strategically navigate your product marketing career, and become respected, known and paid.
Act NOW and become a Profitable PMM.
Popular
VIP
£197
VIP EXPERIENCE
✅ Access to the challenge content in the Profitable PMM Online Community (LIVE ONLY)
✅ 5 Days General Training Sessions
✅ Access to the challenge recordings for the duration of the challenge
✅ Access to a PRE-CHALLENGE Q&A for 1 hour everyday of the Challenge where Hattie answers questions live! (£12k Value)
GA
£97
GENERAL PASS
✅ Access to the challenge content in the Profitable PMM Online Community (LIVE ONLY)
✅ 5 Days General Training Sessions
❌ Access to the challenge recordings for the duration of the challenge
❌ NO Access to a PRE-CHALLENGE Q&A for 1 hour everyday of the Challenge where Hattie answers questions live! (£12k Value)